ABOUT US

My name is Kiefer Peh, and I’ve wanted to build a brand since I was a teenager.

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I was always drawn to streetwear founders who thought differently.  People who built culture, not just products. But the older I got, the more I realized what I really wanted to explore wasn’t fashion alone. It was change.

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Hues is built on the belief that change resides in positive and negative events. That even when it feels uncomfortable, uncertain, or anxiety inducing, it’s still worth embracing. I use color-changing design to make that idea visible and wearable accessories and apparel that shift, just like we do.

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This brand is for people who want to feel rare, distinct, and seen while they evolve. Not after they’ve figured everything out, but while they’re still becoming.

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Trying to create something you’re proud of isn’t for the weak.  

Don’t think about it too much. Just start.